Empatip

Client: Empatip
Agency: Great Pixel
Year: 2020

Empatip is a concept for a meditation app designed to be able to follow the user on a daily mindfulness path organized into microtasks. The system will organize and record the path in different stages to adapt and offer personalized content.

UI elements have the function of organizing and accompanying the user's psychological journey by presenting him or her with educational or in-depth content related to individual steps. These choices induce the user to experience a feeling of balance and calm given by the sense of control over the content placed in majesty. The logo is friendly but communicates authority at the same time, while the chosen palette is reminiscent of the world of gaming and training. The content of the app (besides games) is represented by icons and badges done in vector style.

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